Patheon Inc. (TSX: PTI) has named Greenville's Eye Integrated Communications as their agency of record, and tasked the advertising agency with creating a consistent universal presence for the Patheon brand. This wide-ranging project will involve incorporating a new corporate identity program into a variety of applications for the company, with the goal of creating a unified Patheon brand.

Patheon Inc., a leading provider of contract development and manufacturing services to the global pharmaceutical industry, turned to Eye Integrated for unifying the brand across their multiple facilities. Eye Integrated has created a new corporate identity program for the firm, and is in the process of implementing newly-designed employee communication programs, sales material, and a revamped web presence.

"Our goal is to unify the Patheon identity," said Stanton Blakeslee, founder and creative director of Eye Integrated Communications, "and to integrate the multi-layered company into a single comprehensive brand. We're redesigning everything from the Patheon logo right down to the color of the carpet mats in the headquarters’ lobby."

Kevin Lesnewski, Vice-President of Marketing for Patheon, explained why his company trusted Eye Integrated with such an extensive and important task: "Eye Integrated has a proven track record for understanding the complexity of communications within the pharmaceutical industry. Their cost-effective approach is reflected in an incredibly diverse portfolio across the spectrum of communications activities."